A fleet of agents, and the engineer who runs it.
Sellable Software rebuilds apps made with AI tools into software you can sell. The work is done by a fleet of AI agents we built ourselves, working around the clock, and a senior engineer reads what survives before a client sees it. Whatever comes back wrong is binned, not corrected.
Why both
The tools you used are good tools. So is Photoshop, and buying it does not make you a designer. An AI coding tool builds whatever you ask on top of whatever is there, and nobody decides what should go. Deciding is the part no tool sells. We put the two together: agents that do not tire, and a senior engineer who finds the one shape under your app, decides what the fleet builds, bins what comes back wrong, and tests for the next change rather than the last one.
The rule
Nothing reaches a client that a senior engineer has not read, run on a clean machine, and tried to break. As the company grows, that rule does not change.
Who supervises today
Mykola Vorobiov, founder and senior engineer. He built the fleet and runs it. 25 years building software, all of it the same work: a stable interface in front of chaotic reality. Payment providers in 2010, job boards in 2021, model vendors in 2025.
He was the buyer who couldn't write a spec. Before he was an engineer he was a business developer, selling Ukrainian developers to western companies, and his job was to start the conversations. He tried every classical approach, none of them worked, so he built the thing that did. That is why we don't ask you for a specification: he has been the person on the other side of that request, holding the problem and unable to write it down.
He left Ukraine in 2022. He was building automation for job applications, aiming at Germany because he speaks German, and the script had a bug: it applied to a Norwegian company by mistake. They invited him to an interview. He rode over on the motorcycle, a week through Poland, Germany and Denmark, and has been in Fredrikstad since.
Whatever is inside your app is unlikely to be the strangest thing he has seen.
Continuity
The code, cloud accounts and data are in your company's name from day one. The docs are tested on a fresh machine by someone who didn't write them, and architecture decisions are written down, dated, with the alternative that lost, so any developer, ours or yours, can carry on from the notes. You pay a week at a time. The build keeps moving when Mykola is away. If illness costs you a paid week, the week moves or you get it back.
Where and when
Fredrikstad, Norway, on CET, which overlaps a UK or European working day fully and a US morning in your afternoon. Six founders in twelve months, across the UK, the US, Germany, Switzerland and Israel. Six client products, plus two of our own.
Each city's nine to five, drawn on the Fredrikstad clock. The relative offsets hold through summer and winter time.
The company
Sellable Software is the trading name of Deal Baker Ltd, registered in England and Wales, company number 14906367. Contracts are company to company. Its registered office, International House, 64 Nile Street, London N1 7SR, is a mail address; nobody works there. The work is done in Fredrikstad. Business supply only, not offered to consumers. A sole trader is a business; you don't need a limited company.
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